A freelancer is a self-employed person who offers his or her services to multiple clients setting his own rules and price. And the freelance business is mostly run by the single person, who needs to manage his sales, marketing, and services on his own. If you happen to be one then here are the few tips to boost your business with the help of content marketing.
Content is the king - one of the most used phrases you must have heard if you are associated with digital marketing. Even if you are not, you must have had some idea about it. Content Marketing is useful for every type of business, especially freelance one.
The freelancers hardly have an office as they work from home. So, to connect to the world and to bring in more clients for the business, you must provide people what you are best at and what they are looking for.
Here are the 7 reasons why your freelance business needs content marketing:
1) Keeps you fresh:
People in the market need something new and something innovative every now and then. So, blogging about what is happening in your field and how could that benefit your clients will keep them interested in you. When the content is updated, clients feel like you are neither inactive nor lazy about your profession.
2) Convincing and trustworthy:
The market has many fake and fraud freelancers, which is why people do not trust freelancers. Also, it has been established that freelancers are irresponsible people, who do not understand the importance of target line.
Thus, content marketing will help you and your business look convincing. People must acknowledge your work and content marketing is the best way to showcase your work.
3) Google ranks:
No matter what, but Google ranking is important. How will people search you if you do not tell them what you do and how can you help them? The content marketing with meaningful content will get you noticed by search engine results and thus, help you with the Google ranking.
4) Sharing:
People love to share content but they need to have something relevant to share. The useful content gives people something to talk about. The social media is full of content sharing and that too interesting one. Also, note that content marketing is not piece of cake or one night’s work. It is a continuous process, thus, you keep giving them more to share, more popularity it will gain.
(A secret tip: Lengthy articles have a higher number of shares)
5) Backlinks:
If you do content marketing, your blogs will get tons of backlinks which will help you reach out to your potential clients. As the phrase, More the Merrier, same is with the backlinks. When you are being mentioned on different blogs and websites, it will boost up your business. To be ranked in top 3 in Google is trustworthy and good for your business.
6) Adds value to your brand:
In the era of digital marketing, where everything is online, you need to establish your brand. The people expect you to deliver insight because they go to your website to get entertained and get something worthwhile back.
7) Assistance:
There are various mediums to reach to people, few of them could be images and videos. However, if not accompanied by the content, people will not understand what you are delivering. Thus, use the reverse ideology. Support your content with image and videos that will make your content worth revisiting. Your content should be the head turner and then only it will get your more people visiting your website.
The only people who are genuinely interested in your business will be the ones from that field or the ones who are interested in what you have to deliver. So, you must create the content that is useful for beginners as well people from other fields. The images and videos could help you with that.
Wrapping Up:
Now, that you know why your freelance business requires content marketing, you can hire a content writer for yourself and gain more clients by giving them what they need. It is one of the best and cheapest ways to attract new clients and keep the existing ones. Content Marketing means regularly updating the news and services about your business. This will show your clients, you are active and enthusiastic about your work.